![]() Just because the Squier brand is owned by Fender, it does not mean a Squier is a Fender guitar. It would be ridiculous to think they’re the same. Just because Fanta is owned by Coca-Cola, it doesn’t mean it’s the same thing as a Coke. But that is like saying the drink Fanta is the same as Coke because the Fanta brand is owned by Coca-Cola. Squier is owned by Fender, so technically a Squier is a Fender guitar. It’s important to look past brand names and take a look at what really matters. While it doesn’t really matter if a Squier is really a Fender or not, it’s important to know the differences between the two brands. Is a Squier strat really a Fender? When you see “Squier by Fender” printed on the guitar’s headstock, what does that mean? There’s often some confusion among guitarists over what Squier is and how it compares to Fender. (Neck), Tone 2.6.5 Related Guides and Lessons: Is Squier The Same As Fender? Neck Pickup: Fender Designed Alnico Single-CoilĬontrols: Master Volume, Tone 1. Middle Pickup: Fender Designed Alnico Single-Coil Other Decals, back: Designed and backpacked by Fender', 'Crafted in Indonesia, Serial Numberīridge Pickup: Fender Designed Alnico Single-Coil Other Decals, front: 'STRATOCASTER', 'BY FENDER' ![]() ![]() Position Inlays: Black Dots, Narrow Spacing Tokai was seriously considered to start building the first Japanese made Fenders, but after a breakdown in negotiations, FujiGen Gakki was chosen instead. ![]() Further negotiations between Fender and Japanese guitar factories took place. This arrangement benefited Fender because it removed the Greco Fender copies from the Japanese market, which were selling in Japan at much lower prices than the American made Fenders and it also benefited Kanda Shokai because Kanda Shokai could then distribute Japanese made Fender branded guitars in Japan. ![]() Kanda Shokai owned the Greco brand name and one of the conditions of the Fender Japan agreement was that Kanda Shokai cease production of its own Greco Fender copies. Yamano Gakki was known for once being part of Epiphone Japan. Fender began negotiations with several Japanese musical instrument distributors and reached an agreement with Yamano Gakki and Kanda Shokai to establish Fender Japan. Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan, as well as overseas. ![]()
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